Privacy Policy

1. Who We Are

Mayfair All in 1 Ltd ("we", "us", "our") is a car dealership registered in England and Wales. Our registered address is 135–147 Thorpe Road, Melton Mowbray, Leicestershire, LE13 1SF. We are the data controller for the personal information we collect through this website and in the course of our business.

If you have any questions about this policy or how we handle your data, please contact us at +44 7417 413071 or via our contact form.

2. What Information We Collect

We may collect the following categories of personal data:

• Identity data: your name, date of birth (where required for finance purposes).
• Contact data: email address, phone number, postal address.
• Enquiry data: details of the vehicle you are interested in, your message, and any part-exchange information you provide.
• Financial data: income details and credit information where you apply for finance (processed by our finance partners).
• Technical data: IP address, browser type, pages visited, and cookies (see Section 8).

3. How We Use Your Information

We use your personal data to:

• Respond to your enquiries and provide information about vehicles.
• Process vehicle sales and part-exchange transactions.
• Arrange and administer finance applications on your behalf.
• Send you service reminders or follow-up communications where you have consented.
• Comply with our legal and regulatory obligations.
• Improve our website and services through analytics.

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

• Contract: where processing is necessary to perform a contract with you (e.g. a vehicle sale).
• Legitimate interests: to respond to enquiries, improve our services, and prevent fraud.
• Legal obligation: to comply with applicable laws and regulations.
• Consent: for marketing communications and non-essential cookies.

5. Sharing Your Information

We may share your personal data with:

• Finance providers: where you apply for vehicle finance, your data will be passed to our panel of lenders who will carry out credit checks.
• Service providers: third parties who assist us in operating our website and business (e.g. IT support, email services), bound by confidentiality obligations.
• Legal authorities: where required by law, court order, or regulatory requirement.

We do not sell your personal data to third parties.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Enquiry data is typically retained for 12 months. Sales and finance records are retained for 6 years in accordance with HMRC requirements.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate or incomplete data.
• Erase your data in certain circumstances ("right to be forgotten").
• Restrict processing of your data.
• Object to processing based on legitimate interests.
• Data portability — receive your data in a structured, machine-readable format.
• Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details in Section 1. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Cookies

Our website uses cookies to improve your browsing experience and analyse site traffic. Essential cookies are required for the site to function. Analytics and preference cookies are only set with your consent. You can manage your cookie preferences at any time through your browser settings.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.